Job Overview

As the Digital Marketing Manager, you will play a pivotal role in shaping and executing digital marketing strategies that drive measurable results for our clients. You will be responsible for overseeing the end-to-end execution of digital marketing campaigns, from initial planning and strategy development to campaign optimisation and performance analysis. Your deep understanding of digital marketing channels and your ability to leverage data-driven insights will be critical in achieving our clients' marketing objectives and exceeding their expectations

Key Responsibilities

Strategic Planning

Lead the development of comprehensive digital marketing strategies tailored to each client's unique goals, target audience, and industry landscape. Collaborate closely with clients to understand their business objectives and translate them into actionable digital marketing initiatives.
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Performance Optimisation

Monitor campaign performance metrics, key performance indicators (KPIs), and return on investment (ROI) on an ongoing basis. Utilize analytical tools and insights to identify opportunities for optimization and improvement, such as adjusting targeting parameters, refining ad creatives, or optimizing landing pages.
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Social Media Marketing

Develop and execute social media marketing strategies to enhance brand awareness, engagement, and lead generation. Create compelling social media content, manage social media advertising campaigns, and monitor social media channels for brand mentions and conversations.
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Content Marketing

Collaborate with content creators to develop high-quality, relevant content assets that resonate with target audiences and support overall digital marketing objectives. Ensure content is optimized for search engines and aligned with content marketing best practices.
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Client Communication

Serve as the main point of contact for clients, providing regular updates on campaign performance, insights, and recommendations. Proactively address client inquiries, concerns, and feedback, and strive to build strong, long-lasting relationships based on trust and transparency.
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Industry Research & Innovation

Stay informed about the latest trends, technologies, and innovations in digital marketing. Continuously seek opportunities to enhance our services, processes, and offerings to deliver greater value to our clients and maintain a competitive edge in the market.